Shopify
Ecommerce
DTC Brand
CRO
UIUX Design
Website Design
Website Development
WooCommerce
Agentic Ecommerce

Shopify · UX/UI · CRO

Healthy Snack Website Design for DTC Brands

Lumière had a strong product and a growing customer base. What it needed was an ecommerce experience that made the brand easier to understand, the products easier to discover, and buying easier to navigate.

The Challenge

The brand had a strong product. The digital experience needed to catch up.

Healthy Snack Co. had built a strong product and brand, but the ecommerce experience was making it harder for customers to discover, understand, and choose what to buy.

The goal wasn’t simply to create a new website. It was to create a better path from first impression to purchase.

The opportunity

Make the value clearer. Make buying easier.

Discovery

Customers needed a clearer way to explore the product range.

Clarity

Product benefits and key information weren't immediately obvious.

Trust

The journey from consideration to checkout could be more focused.

Conversion

The journey from consideration to checkout could be more focused.

How we work

We start with the problem, then sketch the solution.

Our process

How we turn ideas into results

01

Understand

Your business comes first.

We look at your goals, products, customers, competitors and existing experience.

01

Understand

Your business comes first.

We look at your goals, products, customers, competitors and existing experience.

01

Understand

Your business comes first.

We look at your goals, products, customers, competitors and existing experience.

01

Understand

Your business comes first.

We look at your goals, products, customers, competitors and existing experience.

01

Understand

Your business comes first.

We look at your goals, products, customers, competitors and existing experience.

Headline

Tusker Grotesk, a bold typeface, drives the brand’s energetic personality, paired with a clean sans-serif for clear, structured, and readable body text.

Typography & Color palette

Tusker Grotesk, a bold typeface, drives the brand’s energetic personality, paired with a clean sans-serif for clear, structured, and readable body text.

The experience

Designed to make every decision feel easier.

Headline

Lumière had a strong product and a growing customer base. What it needed was an ecommerce experience that made the brand easier to understand, the products easier to discover, and buying easier to navigate.

Headline

Lumière had a strong product and a growing customer base. What it needed was an ecommerce experience that made the brand easier to understand, the products easier to discover, and buying easier to navigate.

Headline

Lumière had a strong product and a growing customer base. What it needed was an ecommerce experience that made the brand easier to understand, the products easier to discover, and buying easier to navigate.

The Takeaway

The goal wasn't just a new website.

It was about creating a clearer, more considered experience one that helps customers make better decisions and gives the brand a stronger foundation for what comes next.
Educational Content & Messaging:

We created straightforward content for consumers and healthcare pros, showcasing Bio-K+’s clinically backed strains.

Targeting Women’s Health:

Messaging was tailored to women, highlighting gut health and IBS solutions.

Better Online Shopping:

We revamped the website ensuring that product benefits, especially the proprietary strains, were emphasized throughout the product pages.

Simplified Checkout Process:

We simplified the checkout flow to reduce friction and improve conversion rates, allowing Bio-K+ to leverage its education-heavy strategy to lead visitors towards completing their purchases.

View Case Study